Friday, February 13, 2009

5 Ways Women's Brains are different than Men's

Excerpted from a new book called Leadership and the Sexes written by Michael Gurian, co-founder of the Gurian
Institute which conducts brain-based research and provides education and training on gender issues and co-author
Barbara Annis, CEO of Barbara Annis & Associates, a company devoted to gender diversity research.

1. Women's brains are always "on."
There is more neural activity in the female brain at any given time than in the male brain.
This is probably why we as women are so much better at multi-tasking than men. Have you ever really thought about all of the things we keep track of at one time? Between kids, husbands, household's, our jobs, our friends, our charities, our churches - Wow, my brain hurts. : )

2. Men just want the facts.
Men usually ask fewer questions to stimulate conversation in their work relationships and often end conversations
more abruptly than women.
Women want the "who, what, when, where and why" behind the facts. Meaning matters to women. We love interrogative pronouns. Like journalists, we want the story, not simply the facts.

3. Women focus on friendship first.
Women tend to build relationships when they sell. They don’t tend to go into a transaction focused on the final
outcome but wanting to build rapport and learn more about the client first.
Women love to create relationships. We don't see one another as a "sale" we see one another as "people" who it would be fun to share our businesses, products and services with. That's why when men attempt to tell us its a numbers came, we know the only game we want to play is with people.

4. Men take it one task at a time.
Men tend to like to focus on one task at a time, whereas women’s brains are more geared to multitask.
Think of what the world would be like if we couldn't multi-task? Yikes. That would be frightening.

5. Women remember the little details.
Females can generally remember more physical and relational details than men.
That is why we relate to a women's face, the light in her eyes, and we want the story. We don't want boring statistics, we want meaning.

Because of the differences in our brains, we need different networking environments. That is why Dawn Billings, created The Heart Link Network, an international women's networking organization with over 120 locations across the US, Canada and Australia. The Heart Link Network was designed especially for the minds and hearts of women. Check out a location near you and experience the difference. Also Dawn created an online women's networking community for women around the world called The Heart Alliance

No comments: